When I’m choosing where to shop or what restaurants to eat in the most important factors are value for money (I hate being ripped off!) and good customer service.
For me, good customer service is a big deal, it’s huge. I need to be able to trust who I am purchasing from or dealing with. I always remember booking this restaurant for me and my family to celebrate my 30th birthday. It was one of those restaurants that are well known and hard to get a booking for so I booked about 6 months in advance, excited to experience it.
My big night came, we all got dressed up in our best attire and turned up at the restaurant to enjoy our night. However, regardless of the fact we had a table booked we were made to wait for over an hour in a very busy bar without so much of an apology. The time we got seated at our table, I was tired with sore feet from standing and a little grumpy. I’d like to say the night got better but it didn’t, the customer service was terrible and that is all I can remember. The food might have been amazing but, honestly, the poor customer service is the only memory I have.
The same goes with shopping, I need to be sure that if I buy a product and there is an issue that I can contact the customer service team and feel confident that any problems can be solved. I tend to shop online for my food with one of the more higher value shopping brands. I may pay a little more on certain products but the customer service is amazing. They always go out of there way to ensure that any problems are dealt with and the food is always of good quality.
CCSN have recently conducted a survey to find out how people value customer service. Their results are shown in the infographic below and I found myself agreeing with a lot of their research. This is especially true for John Lewis, who can’t be beaten for great customer service!
What are your thoughts? Is customer service important to you?
This is a collaboration post